Use Video Agent when the hard part is deciding what to make, not merely rendering a shot. A strong brief gives the agent a product truth set, audience, offer, channel, duration, and constraints.
Generate genuinely different concepts, then compare hooks and message structure before spending effort on polish. Keep human approval gates for claims, likeness, product accuracy, and brand voice.
Before you generate
Start with a small first version.
- Use clear source assets and define the result you need.
- Track retries, credits, and the time needed to finish the output.
- Inspect visual accuracy, consistency, and any generated claims.
- Confirm commercial terms before publishing.